The simplicity of ETL tools: Every Marketer’s Solace

by | Dec 18, 2020 | Data Aggregation | 0 comments

In today’s data-driven marketing world, every organization is trying to make sense of the term “big data”. But that’s not it. The bigger challenge is that the data is scattered across multiple platforms and devices, and it’s chaotic. 

Now, the question is how to get all the data from the different marketing sources into a usable format?

Well, the solution can be described in just three letters – ETL

ETL (Extract, Transform, and Load) has become a vital aspect of business intelligence. With the best ETL tools, you can gather data from different sources in a single place to run analytics and dig out valuable & actionable insights.

Evaluating the best ETL tool for your business is another major challenge that you may face. But don’t worry, as this article will help you navigate through the importance of ETL and what factors you need to consider while getting an ETL tool for your business.

What is ETL?

In the world of digital competition, data plays a crucial part in thriving or stagnating any business. An overwhelming amount of data is available to every business, making it difficult for them to turn the complex data silos into useful information. 

Fortunately, ETL helps businesses become a pro at data-driven analytics. Let’s take a look at what ETL ‍is and why it is important.

ETL stands for Extract, Transform and Load, and involves a three-step process.

  • Extract: The process begins with the acquisition of data from multiple sources. To maintain the effectiveness of the process, the data is collected directly from its source and in its rawest form.
  • Transform: In this step, the collected data is stripped down from its various formats and converted into a single preferred format. 
  • Load: The transformed data is now loaded in a target database, including database applications and business intelligence (BI) tools. At the end of this step, the data is ready for analytics.

ETL is the solution that helps you deal with the diverse and complex data silos daily. At present, ETL has become the foundation of data-driven marketing and has provided marketers with simplified solutions to format their data in a number of different ways.

To become a truly data-driven business, you can invest in a next-generation ETL tool. Without the right tool at your end, you will find yourself crushed under a pile of data that will take months to become analytics-ready.

Different types of ETL tools

ETL tools break down the complex data silos and simplify the task of marketers to access and analyze data and turn the same into useful business information, which is further used for analysis. They lay the foundation for an effective data warehousing process that helps you power decision-making and achieve better results in less time.

types of ETL tools

There are different categories of ETL tools that you can choose from. To make your task a bit easier, here we are explaining each one of the categories:

Batch-processing tools

The tools prepare and process data in batch files when the organization’s on-premise compute resources are in the least demand. Traditionally, this type of data processing is mainly used for workloads that are not urgent, like monthly reports or annual reports. Although the method went under evolution and can now process data at a rapid speed, helping you get your hands on the crucial information in the least time possible.

Open source tools

With open source ETL tools, you can integrate with a wide range of applications and operating systems. The tool is ideal for marketers that are dedicated to flexibility, accountability, and frequent updates. If your organization has limited IT resources, these tools can be your best investment.

Cloud-based tools

The cloud-based tools help you integrate data from any number of online sources and store the same into an online destination, making it easier for you to access data from anywhere and at any time. With these tools at your disposal, you don’t have to invest a single penny to build a physical data warehouse or any other hardware. The solution manages large amounts of data efficiently and gives marketers the freedom to create and monitor automated ETL data pipelines from a single interface.

Real-time tools

The only drawback with cloud-based and open-source ETL tools is that they process data in batches (although faster). The marketers still have to wait for some time to get access to crucial business information. That’s the reason why real-time ETL tools came into existence. They capture data and deliver it to data applications in real-time. This helps organizations to make the right decisions at the right time without wasting a second. Nevertheless, this real-time access to data often comes with a hefty price tag.

What ETL tools will work best for your organization?

Different ETL tools offer different functionalities and features. Before going for any of the ETL tools, you first need to effectively determine your business’s data integration requirements and go for the one that fits those requirements. 

How can DataChannel help?

DataChannel offers a comprehensive no-code data integration platform that helps you break down the complex data silos and dig out the crucial information. We have more than 100 API connectors that ensure a real-time flow of information from several marketing platforms to the data warehouse of your choice. With DataChannel’s data integration solution, you can automate your data pipelines and get access to actionable data in minutes. This way, you can focus on creating result-driven strategies and boost ROI.

At DataChannel, you can get a customized solution that perfectly fits your organizational data integration requirements and, more importantly, the budget.

Final Thoughts

The competition in the business world is increasing with every passing day, making organizations more cautious about every decision they make. The need for making the right decisions at the right time has made businesses demand easy and quick access to data. 

That’s where the importance of ETL tools comes into the picture. They ensure that marketers have access to data from several application systems. The tools help all size organizations to gain new insights and make their business thrive.

DataChannel has 100+ integrations and is growing. We also customize the platform to suit your data integration needs. To get yourself a customized solution, reach out to us at

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