How Data Transformation Can Deliver Better Insights For SAAS Marketers

by | Feb 3, 2021 | Marketing Analytics | 0 comments

Marketing is hard, and so does the life of marketers.

The digital world is always on the go, with customers’ ever-evolving needs and advanced products coming every now & then. This makes it difficult for marketers to think before-hand and make strategies to counteract the rising competition. 

But do you know what’s more difficult? It’s marketing something that is always changing or something in which only a confined segment of the market is interested, or something that doesn’t even make enough sense to a layman. 

Right, that’s what every SaaS marketer has to go through every day. 

SaaS marketing is not everyone’s cup of tea. It’s challenging and critically different from every other sort of marketing an average marketer has heard of.

The increasing volumes of data stacking up in the organizational systems make it a call of urgency for SaaS marketers to find a solution that can help them transform the data as quickly and efficiently as possible. By utilizing every benefit coming out of the data, the marketers can take a big shot to raise the efficiencies of the entire marketing & data analytics departments and understand their customers better. 

To make the best out of each data source, every data-driven marketer needs data transformation. 

What’s the buzz about Data Transformation in SaaS Marketing?

With the right data transformation solution at your end, you can extract data easily, even from the most complex data silos, understand it, and then transform it into something you can analyze. 

Data transformation pipelines, without a doubt, have made the work of marketers a lot easier. It helps them decipher the information into a format or schema that a business intelligence platform can interact with and drive useful & actionable insights.

Saas Marketing

The right data can effectively help SaaS marketers to turn their struggling business into a thriving one. Through the use of data integration and transformation, marketing teams can deliver a better customer experience and drive profitability.

Here, we feel like it’s time to focus a bit more on how data transformation can deliver better insights for SAAS marketers.

Works on the concept of “Unity is power”

Overwhelmed with the volume of data getting generated in your organization? Tired of spending your productive hours digging out useful data? Do you no longer want to juggle between spreadsheets and databases that take away your creativity and room for improvement? 

If your answer is yes, then data transformation is the solution for you.

The biggest problem that most SaaS marketers face is that the data is siloed in different departments like sales, marketing, and customer service databases. But when an effective data transformation solution comes into the picture, the problem seems to disappear. The solution connects different data sources and data types together, uniting CRM, social media, ad platforms, customer service systems, and sales databases.

The unification will provide you a vivid overview of your business and help you make fast, effective, and data-driven decisions that can take your business to the top of the competition curve.

Break the big data silos

Through data transformation, you can break down the big data silos, gather all the data from multiple sources, and assemble it into a single source of information. The information derived will help data science and business analytics teams in discovering patterns, trends, irregularities, and opportunities in the market.

With DataChannel’s data integration technology, data can be collected from anywhere in the virtual world. We offer extensive data technology that can be set up in minutes and gives you a flexible approach to process any type of data or format. 

Experience the power of automation with DataChannel

Harness the power of DataChannel’s integration engine and get going with cleaning, normalizing, and unifying your data. The platform helps in combining data from different sources & platforms, strip out formats, and enrich the information to make the data integration task easier for analysts.

Data Automation

Along with getting all your data under one big umbrella, the platform also eliminates errors, fills in missing information, and kick-off duplicate entries. With our solution at your end, you can ensure the automatic updating of the information in your data stack, so that you can stay on top of the latest patterns and trends and make strategies accordingly.

SaaS marketers can use the solution directly with their preferred BI or analytics tools to become truly data-driven marketers.

Single Dashboards for better visualization 

DataChannel’s data integration and transformation solution can convert any business and marketing data into useful & actionable insights with powerful visualizations. All information is presented on a single dashboard with the use of charts & graphs that help marketers quickly analyze key information.

Data Transformation is fundamental to the success of any business. By wielding an advanced and comprehensive data transformation solution, like DataChannel, you can gather and visualize key data and dig out insights that take your SaaS company to the frontline and keep it ahead of the competition.

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