Track performance as you go to optimise your ads. When your campaign ends, dig deep with measurement reports and advanced analytics. Upload your customer list to reach people who have already engaged with your website, shop or Pinterest content.
Learn more about Pinterest Ads Audience.
Create and Update Audience Segment
This sync can be used to upload audience data from a user specified data warehouse to the Pinterest platform.
Learn more about what data can be integrated into your data warehouse using DataChannel in the documentation here.
1. Setup a Data Warehouse - Go to Data Warehouses Tab and add a Redshift Warehouse.
*To understand how to add a Redshift Data Warehouse check out this video.
2. Setup a Data Model - Navigate to Data Models tab and click on Create New. Name your Data Model and select your data warehouse from the drop down. Write a SQL query to fetch data from your warehouse.
(Eg. Select * from Schema_Name.Table_Name)
*A simple “select” statement will work, although you can write complex SQL queries in the data model field itself or use our no-code segment builder to filter your data without writing complex SQL Queries.
3. Configure your Data Destination - Navigate to Destinations tab and select Pinterest Ads.