The Snapchat Conversion API integration is a structured, privacy-centric interface that allows you to directly pass web, app, and offline events to Snap via a Server-to-Server integration.
Learn more about Snapchat Conversion API.
This sync can be used to upload web, app, and offline events data from a user specified datawarehouse to the Snapchat platform.
1. Setup a Data Warehouse - Go to Data Warehouses Tab add an Azure Synapse Analytics Warehouse.
2. Setup a Data Model - Navigate to Data Models tab and click on Create New. Name your Data Model and select your data warehouse from the drop down. Write a SQL query to fetch data from your warehouse.
(Eg. Select * from Schema_Name.Table_Name)
*A simple “select” statement will work, although you can write complex SQL queries in the data model field itself or use our no-code segment builder to filter your data without writing complex SQL Queries.
You can fetch data directly from any table / view existing in your warehouse if you don’t want to set up a data model. In that case you can skip this step and directly move to configuring your destination.
3. Configure your Data Destination - Navigate to All Destinations Tab inside Reverse ETL and select Snapchat Ads.
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