Sync data from Azure Synapse to Snapchat Conversion Events

Sync your data from Azure Synapse to Snapchat Conversion Events with DataChannel in minutes without writing any code or scripts. Select and map the fields you want to load and retain complete control over the data you are moving.

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Snapchat Conversion Events

About Snapchat Conversion Events

The Snapchat Conversion API integration is a structured, privacy-centric interface that allows you to directly pass web, app, and offline events to Snap via a Server-to-Server integration.

Learn more about Snapchat Conversion API.

See where you can sync data to in Snapchat Conversion Events

Create Conversion Event

This sync can be used to upload web, app, and offline events data from a user specified datawarehouse to the Snapchat platform.

Steps to sync data to Snapchat Conversion Events from Azure Synapse using DataChannel

1. Setup a Data Warehouse - Go to Data Warehouses Tab add an Azure Synapse Analytics Warehouse. ‍

2. Setup a Data Model - Navigate to Data Models tab and click on Create New. Name your Data Model and select your data warehouse from the drop down. Write a SQL query to fetch data from your warehouse. 

(Eg. Select * from Schema_Name.Table_Name)

*A simple “select” statement will work, although you can write complex SQL queries in the data model field itself or use our no-code segment builder to filter your data without writing complex SQL Queries.

‍ ‍You can fetch data directly from any table / view existing in your warehouse if you don’t want to set up a data model. In that case you can skip this step and directly move to configuring your destination.

3. Configure your Data Destination - Navigate to All Destinations Tab inside Reverse ETL and select Snapchat Ads.

  • Add Your Credentials using the “+” Button. You will easily be able to sign up using OAuth.
  • Click on “+Data Sync ” to start adding Data Syncs to your account. 

Why choose DataChannel to sync data from Azure Synapse to Snapchat Conversion Events

Granular control over pipeline configuration
Advanced scheduling options
Automated handling of source schema changes
Secure credential management with OAuth2
Activity & change history tracking
Real time alerts & failure notifications
Preview data without ever leaving the platform
Extensive documentation & on-screen help
Extensive Logs & complete visibility of pipeline health

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