Sync data from Azure Synapse to GoogleAds Audiences

Sync your data from Azure Synapse to GoogleAds Audiences with DataChannel in minutes without writing any code or scripts. Select and map the fields you want to load and retain complete control over the data you are moving.

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GoogleAds Audiences

About GoogleAds Audiences

Grow your business with Google Ads. Get in front of customers when they're searching for businesses like yours on Google Search and Maps.

Learn more about Google Ads Audiences.

See where you can sync data to in GoogleAds Audiences

Audience List Upload

This sync can be used to request and retrieve audience list upload data from a user specified data warehouse to the Googles Ads platform.

Learn more about what data can be integrated into your data warehouse using DataChannel in the documentation here.

Steps to sync data to GoogleAds Audiences from Azure Synapse using DataChannel

1. Setup a Data Warehouse - Go to Data Warehouses Tab and add an Azure Synapse Analytics Warehouse. 

2. Setup a Data Model - Navigate to Data Models tab and click on Create New. Name your Data Model and select your data warehouse from the drop down. Write a SQL query to fetch data from your warehouse. 

(Eg. Select * from Schema_Name.Table_Name)

*A simple “select” statement will work, although you can write complex SQL queries in the data model field itself or use our no-code segment builder to filter your data without writing complex SQL Queries.

‍ You can fetch data directly from any table / view existing in your warehouse if you don’t want to set up a data model. In that case you can skip this step and directly move to configuring your destination.

3. Configure your Data Destination - Navigate to All Destinations Tab inside Reverse ETL and select Google Ads.

  • Add Your Credentials using the “+” Button. You will easily be able to sign in using OAuth.
  • Click on “+Data Sync” to start adding Data Syncs to your account.

Why choose DataChannel to sync data from Azure Synapse to GoogleAds Audiences

Granular control over pipeline configuration
Advanced scheduling options
Automated handling of source schema changes
Secure credential management with OAuth2
Activity & change history tracking
Real time alerts & failure notifications
Preview data without ever leaving the platform
Extensive documentation & on-screen help
Extensive Logs & complete visibility of pipeline health

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