Simpli.fi X DataChannel: Campaign Management & Programmatic Advertising

Simpli.fi Connector Overview

Simpli.fi is a platform that helps businesses manage their digital advertising. It allows users to target specific audiences, track campaign performance, and optimize ads in real-time. With Simpli.fi, companies can efficiently reach potential customers and make informed decisions based on detailed analytics.

Simpli.fi Uses

It is a DSP (Demand Side Platform) that specializes in the follwing key aspects involved in advertising & marketing.

1. Programmatic Advertising: Simpli.fi offers real-time bidding (RTB) on ad exchanges to automate the buying of digital ad inventory. This process ensures that ads are placed in front of the right audience at the right time.

2. Localized Targeting: The platform provides robust tools for localized advertising, allowing businesses to target specific geographic areas down to zip codes, neighborhoods, and even individual households. This is particularly beneficial for businesses looking to reach audiences in specific local markets.

3. Data-Driven Campaigns: Simpli.fi leverages large volumes of unstructured data to create highly targeted advertising campaigns. This includes using data from various sources such as online behaviors, offline behaviors, and CRM data to fine-tune targeting.

4. Cross-Channel Capabilities: The platform supports advertising across multiple channels, including display, mobile, video, social, and connected TV (CTV). This allows for a comprehensive approach to digital advertising, ensuring that campaigns reach audiences wherever they are.

5. OTT/ CTV Campaigns: Simpli.fi’s over-the-top (OTT) & Connected TV (CTV) solution delivers impactful streaming ads to the most relevant audiences. Advertisers can easily identify and connect with distinct audiences of their choice to reach individuals across demographics.

Campaign Management with Simpli.fi & DataChannel

DataChannel enables you to efficiently manage your Simpli.fi campaigns using different endpoints that we offer. To learn more about these endpoints, head over to our documentation on the same. Here’s how you can leverage our campaign management related pipelines and their use cases.

• Campaign: Advertisers can fetch important campaign-related information using this pipeline. Metrics such as daily or monthly budget allotted for your campaigns along with the budget cap combined with daily and monthly impressions with their associated caps, all of this data can be easily accessed using this pipeline. Additionally, the bid (CPM= Cost per Million) and campaign type (Search/ Geo-optimized) on top of the campaign goals (CPA= Cost per Acquisition)) + campaign status (Enabled) + campaign duration (start & end date) + campaign attribution window (No. of Days). All of this crucial information related to simpli.fi campaigns can be retrieved using DataChannel for any time interval with minimum manual effort. 

• Campaign Stats: Our campaign stats pipeline gives you stats for every ad within your campaigns and their respective ids. These stats also cover weighted actions which in the case of simpli.fi covers Clicks, Impressions, Conversions, and Engagement. The ‘campaign stats’ endpoint can give you the exact number for different action events that occurred because of the ad (or campaign). While the weighted action gives you an aggregate of all of these action events, you can also get individual stats into these events such as cpm, ctr (click through rate), clicks, impressions, cpa, cpc (cost per click), and vcr (video completion rate). 

• Webhooks Report Data: Simpli.fi’s API supports reports and url creation via webhooks. Within DataChannel, you can first generate the Report_id using our webhooks connector then using that id via the webhooks report pipeline, you can hit the url for that particular report and finally retrieve the report with all the simpli.fi related data and store it securely in your choice of data warehouse. This way, after following a simple set of steps you get to access your important advertising-related data with DataChannel which is otherwise very tricky when done manually. 
• OTT/ CTV Ad Attribution: When it comes to OTT and CTV advertising, the key to success isn’t just the platform you choose, but ensuring your ads reach the right target audience. Your video ads must engage the people who match your target demographics. With Simpli.fi, you can harness the power of programmatic advertising for both online and offline events. Whether you’re a small business owner looking to target people within a 20 to 50-mile radius, Simpli.fi makes it possible by attributing all devices connected to the same address to a single household using cross-device geo-fencing.‍

          This way you can accurately target and measure both online and offline conversions. Simpli.fi and DataChannel together empower you to find the optimal mix of           different ad types across various devices, attributing the right weight to each type. Advertisers can further start tracking and identifying which ad campaigns are           driving the most conversions and ROI, helping you allocate your ad spending more effectively.Note: OTT (which stands for Over-the-Top) for example, Netflix,           Disney+, Hulu, etc refers to the content or shows that we watch online. CTV (which stands for Connected TV) for example, Amazon Firestick, Apple Tv, etc  is the           device used to watch the content. 

Better Campaign Optimization with Simpli.fi & DataChannel

With DataChannel's new Simpli.fi connector, advertisers can better optimize their campaigns and gain insights into crucial ad and campaign-related metrics. Unlock the full potential of your advertising strategy using Simpli.fi. Book a call now to start optimizing your campaigns with DataChannel for unparalleled efficiency.