Quick Commerce made simple with Blinkit & DataChannel

Blinkit, formerly Grofers, is an Indian quick-commerce platform that delivers groceries, household essentials, and other products to customers within minutes. With a focus on speed, convenience, and local sourcing, Blinkit operates through a network of fulfillment centers, ensuring fast delivery specially in metropolitan areas. DataChannel enables Blinkit sellers to efficiently their sales, inventory, and customer data.

In this blog, we’ll talk about how by automating data collection from Blinkit, sellers can build insights on performance, optimize inventory, and ultimately enhance their business decision-making. 

Why Blinkit leads the Quick commerce race in India?

Back in June 2022 when Zomato acquired Blinkit, quick commerce was just starting to grow in India. Blinkit has seen significant growth in recent years and its Daily Active Users (DAU) base has grown by 58% between February 2023 and February 2024. A few of the reasons behind this growth could be: 

1. Wide Customer Base: Sellers get access to Blinkit’s large and fast-growing customer base, offering significant market exposure.
2. Real-Time Inventory Management: With tools for managing stock across multiple locations, sellers can track inventory in real-time, ensuring availability and reducing overstock or stockouts.
3. Quick Order Fulfillment: Sellers benefit from Blinkit’s <20 mins delivery model, which ensures swift order fulfillment and enhances customer satisfaction.
4. Extensive Product Range: Customers have access to a wide range of products, from groceries to household essentials, all available in one app.
5. Real-Time Order Tracking: Customers can track their orders live from confirmation to doorstep delivery, ensuring transparency.

Sureshot Blinkit Growth with DataChannel's Advanced Inventory and Sales Insights

Blinkit helps sellers look at sales performance and inventory of their products to draw insights about what is working and what is not. DataChannel’s Blinkit Connector lets you sync data from Blinkit to your data warehouse automatically. Some of the ways are mentioned below to help you understand in detail, what are the benefits of moving your Blinkit data into a centralized cloud destination using DataChannel. 

Complete Sales Report  

As a seller, it's essential to regularly monitor your sales performance, and our new Blinkit connector helps you do just that. This endpoint allows sellers to easily track which items, quantities, and categories achieved the highest or lowest sales during a specified period. 

Stock on Hand  

With this endpoint, sellers can gain a clear understanding of their inventory, helping them manage stock more efficiently. Key metrics like the `backend_facility_id`, representing the unique identifier for a warehouse, dark store, or distribution center, allow sellers to track stock levels at specific locations. Additionally, the `frontend_inv_qty` reflects the product quantities available to customers on Blinkit’s platform, offering real-time visibility into stock that’s available for purchase.

Invoice Details  

This endpoint provides comprehensive invoice information, including the total amount invoiced, deductions before and after taxes, and item-specific credits. Invoices can also be categorized by manufacturer, SKU, and product category, helping sellers maintain accurate financial records and understand their transactions in greater detail.

Scorecard & Top 5 Potential Loss  

These endpoints allow sellers to create detailed scorecards for products and manufacturers. By analyzing SKU rankings, sellers can identify underperforming products within any given timeframe and measure the potential losses associated with them. Our Blinkit connector also helps sellers pinpoint areas needing improvement, enabling more informed decisions to enhance product performance and profitability.

DataChannel & Blinkit for Comprehensive Data Analytics

DataChannel's Blinkit connector empowers sellers to access insights into sales, inventory, and product performance. Sellers can easily track top and low-selling items, monitor stock levels across facilities, and identify poor-performing products for timely intervention. By utilizing our Blinkit connector, sellers can make data-driven decisions to optimize their quick commerce game and improve their Blinkit performance with precision.