Myntra & DataChannel: Better eCommerce & Customer Experience

Myntra, one of the largest and most widely used shopping sites in India, is a platform also leveraged extensively by sellers. Acquired by Flipkart in 2014, Myntra has witnessed a rapid growth in the last decade, with e-commerce, with the brand roping in many high-profile celebrities for brand endorsements. Myntra features over 1000 companies and sells over 150,000 goods, and is a popular choice among customers for its range of products. Myntra also enjoys more than 92 million monthly website visitors, opening doors for sellers to a large, diverse and engaged customer base. With such impressive stats, Myntra automatically becomes a lucrative choice for small businesses, retailers, and of course customers. During the 'End of Reason' Sale on Myntra, thousands of orders are placed every minute, with numerous items being added to carts and processed for returns or replacements.

More and more sellers and customers keep joining the platform and every missed opportunity means another missed customer. To fully leverage your seller profile and Myntra’s vast customer base, it’s crucial to use your order data wisely. This data when used correctly can unlock new doors for sellers in terms of tapping new customer demographics, retargeting existing customers with personalized offerings and discounts.

But how can sellers better use their data without losing out on any customer. Simple answer: use DataChannel. An ELT tool designed to cater to your growing e-tail and marketing needs. With DataChannel, you get to centralize your Myntra order data securely into a data warehouse to better your customer experience. 

How Does DataChannel help you capitalize on your Myntra Order Data?

We recently launched our new integration with Myntra, now sellers can easily fetch their Myntra order data using DataChannel. We will now discuss the different use cases of leveraging DataChannel for the same. If you intend to learn more about the technicalities of our endpoint support with Myntra, you can head over to our documentation. 

• Know Your Order Status: Our seller order’s data endpoint enables you to fetch data around all the orders placed on Myntra. Using our endpoint, you can see the order status of your products, the order status is generally denoted using certain key abbreviations. The different abbreviations can be interpreted as:

      In the context of Myntra orders, the following abbreviations could stand for:

     - RFR: Ready for Return

     - WP: Waiting for Pickup

     - IC: In Cart

     - PK: Packed

     - SH: Shipped

     - DL: Delivered

• Order Related Metrics: Get crucial Order related metrics such as receiver’s name, their demography related data such as country, state, email, other contact details, etc. Unique metrics that are specific to a particular order such as UIDX (Unique Identifier: specific code or number associated with each order for tracking and management purposes) can be used to track your orders easily. Also, find out about the charges that sellers incur when fulfilling an order via Myntra. The different charges could be Commision, Packaging, Return Handling, Shipping fees, etc. 
• Order Data Segregation: As discussed earlier, the different abbreviations used for different order status in Myntra. You can segregate your data based on different order status, you can get all your in-cart or ready-for-return orders data to identify areas for improvement and also aim at targeting customers with higher add-to-cart rates with personalized coupons and discounts.
• End-to-End eCommerce: With DataChannel, you can get all your eCommerce data together, and not just Myntra. This goes for Amazon, Shopify, Walmart, and some of the major ad platforms for boosting your eCommerce presence such as Facebook, Google, social media channels, etc. This way you can go for end-to-end eCommerce growth and automation using DataChannel, we help you streamline your customer experience holistically by giving your full control over your marketing, inventory, order fulfillment, and competitor’s related data.

Ensure Myntra & eCommerce Growth with DataChannel

Leverage the power of DataChannel to drive Myntra and eCommerce growth. By integrating DataChannel, you can consolidate and analyze order data to identify trends, optimize inventory, tailor marketing strategies, and enhance customer satisfaction. DataChannel empowers sellers with the data needed to capitalize on the vast customer base and dynamic market opportunities in the eCommerce landscape. 

Start your data journey using Myntra & DataChannel today.