MGID & DataChannel: Effortless Advertising & Optimization

Overview

MGID is a global advertising platform specializing in native advertising, which blends ads seamlessly into content. Founded in 2008, it helps publishers monetize their websites and marketers reach their target audience through relevant, non-intrusive ads. MGID offers advanced targeting options and analytics to optimize campaign performance, making it a popular choice for advertisers and publishers seeking effective and user-friendly ad solutions.

What is MGID used for?

MGID is one of the top choices for advertisers & publishers when it comes to native advertising and the best features that work in their favor are:

• Native Advertising: MGID specializes in native ads that blend seamlessly with website content, enhancing user experience and engagement.

• Advanced Targeting: Offers sophisticated targeting options based on demographics, interests, and behavior to ensure ads reach the right audience.

• Comprehensive Analytics: Provides detailed performance metrics and insights to help optimize ad campaigns and improve ROI.

• Publisher Monetization: Assists publishers in effectively monetizing their websites with relevant, non-intrusive ads that match their content.

Why should Advertisers use MGID & DataChannel together?

DataChannel’s MGID Connector enables streaming relevant MGID data into a user-determined data warehouse. This sync is automated after a user configures relevant pipelines and determines an update frequency. Here’s how advertisers can use DataChannel to gain full control over their advertising data. The different endpoints that our connector supports are:

‍Advertising Campaign Daily Statistics:

Advertisers can review the total no. of accepted and rejected clicks for multiple campaigns using their specific campaign_ids. These campaign statistics can be fetched daily using DataChannel by simply configuring your pipelines once and all your data will be automatically stored in your desired destination.

‍Advertising Campaign Daily Statistics Video Campaigns:

Similar to our daily statistics endpoint, this one only gives you daily stats for video campaigns. For every video campaign, you can get granular metrics such as first_quartile, midpoint and third_quartile views can help you determine the engagement rate of your video campaigns so that you can tweak your videos accordingly. Along with the viewing metrics, advertisers can also get other crucial metrics such as clicks, ctr, spend, CPM, etc.

‍Advertising Campaign Statistics By Site:

This pipeline can be used to request and retrieve statistics for all advertising campaigns for the chosen period, aggregated by site. For all your ad campaigns running on a website, you can fetch clicks, spend, ctr, and quality factor so that you can identify which campaign on which site is generating higher ROI off of your money spent.

‍Advertising Campaigns Detailed Daily Statistics:

For different ad campaigns, advertisers can also get detailed stats for their everyday campaigns. Similar to our detailed statistics pipeline, this endpoint can be used to retrieve no. of accepted & rejected clicks, and funds earned out of these ad campaigns based on clicks generated. These stats give you detailed metrics into your clicks such as click time, region and country code associated, etc.

MGID & DataChannel for better Advertising and Optimization

MGID and DataChannel together enhance advertising by providing detailed campaign statistics, enabling advertisers to optimize their strategies effectively. DataChannel offers in-depth analytics, helping marketers understand performance metrics and audience behavior. Book a demo call today to start your advertising journey with DataChannel and MGID for optimal results and insights.