Flipkart Ads + DataChannel: Track, Optimize, and Attribute your Ad Campaigns Precisely

Introduction

Enhancing your Flipkart ad campaigns just got easier with DataChannel’s latest integration: Flipkart Ads as a new data source. For advertisers looking to track, optimize, and attribute their campaigns effectively, this addition provides a powerful solution. By leveraging real-time data from Flipkart Ads, you can dive deep into performance metrics, monitor conversions, and refine your strategies to drive higher return. This integration equips you with the insights needed to make data-driven decisions, ensuring your campaigns deliver the best possible results.

Grow Sales & Customer Reach with different Ad Types in Flipkart

Flipkart offers two types of ads: PLA - Product Listing Ads & PCA - Product Contextual Ads to different advertisers. While Flipkart automatically handles the operation of both PLA and PCA campaigns. Advertisers don't need to manage bidding or placement manually; Flipkart optimizes these elements to drive maximum performance. 

Product Listing Ads (PLA)

✔ Increased Visibility: Displayed prominently in search results, PLAs capture the attention of high-intent shoppers searching for specific products.

✔ Direct Targeting: Targets users based on specific keywords or categories, driving traffic directly to product pages.

✔ High Conversion Potential: Perfect for promoting best-selling or high-margin products to users who are ready to buy.

Product Contextual Ads (PCA)

✔ Contextual Engagement: Appears on product detail pages, suggesting relevant or complementary products as users browse.

✔ Cross-Sell and Upsell Opportunities: Ideal for introducing additional products that align with the user’s current browsing behavior.

✔ Subtle Influence: Encourages exploration of related products, impacting purchase decisions during the consideration phase.

The table below further explains the differences between PLA & PCA ads in Flipkart:

Leverage DataChannel to optimize your PLA & PCA Campaigns

Using PLA & PCA ad types effectively can significantly boost your sales and expand your customer reach on Flipkart. We help you manage your PLA and PCA campaigns in an automated manner so that you can optimize your ad performance easily. 

DataChannel currently supports three different endpoints customized for both PLA & PCA ad types enabling you to start your Flipkart Ads journey within minutes.

‍Consolidated Reports

The consolidated reports’ pipeline helps you get an aggregated view of your ad campaigns. You can view different ad metrics such as clicks, spend, cost per click, revenue, return on investment, and product page views, etc. You can also get your consolidated report on a day-to-day basis and have it stored in your cloud data destination to finally build long-term trends out of your ad campaigns.

Search Term Report

The Search Term Report shows the specific terms or phrases that users typed into Flipkart’s search bar that triggered your ad to appear. Search term report unlike consolidated report gives you insights into individual ad campaigns that popped up on user’s feeds when they searched for products similar to your offerings. The ad metrics are often categorized under direct and indirect segments and can range from direct roi, converted units, add to carts, etc. 

This report can be utilized to identify points of difference between user’s search intent and the keywords that advertisers target. Advertisers can also eliminate negative keywords to narrow down their keyword targeting strategy. 

Keyword Report

The Keyword Report provides data on the performance of the specific keywords that you’ve chosen to target in your paid search campaigns. The metrics are somewhat similar to the ones you find in your search term reports, however, you get details into different keywords that you are targeting and whether they were an exact, phrase or a broad match. The direct and indirect conversions on your product page views, roi, add to cart rates, and conversions, etc is similar to search term reports and consolidated reports. You can use our keyword report endpoint to adjust bids, discontinue or pause your underperforming keywords, and to optimize ad copy effectively, etc.

Difference between direct and indirect metrics categories

Direct (units): refers to the number of products sold directly after a user clicks on an ad. This means that after interacting with the ad, the user purchases the product without exploring other products.

Indirect(units): refers to the number of products sold after a user clicks on an ad but doesn't purchase the advertised product immediately. Instead, they may explore other products, take some time, and then make a purchase, which is still attributed to the ad's influence.

Unlock the potential of your Flipkart ad campaigns 

Gain deep insights into your ad performance, track key metrics, and optimize your strategies with real-time data from Flipkart Ads. With this powerful data source, you can easily attribute sales, monitor conversions, and make data-driven decisions that enhance your advertising ROI. Elevate your campaign management by harnessing comprehensive analytics using Flipkart & DataChannel together.