For years, brands have been using third-party cookies to track visitors, collect their touchpoint data, and use them to understand a consumer’s interaction with their brand overall. This information helps them enhance the existing user experience (digital and...
Marketing is hard, and so does the life of marketers. The digital world is always on the go, with customers' ever-evolving needs and advanced products coming every now & then. This makes it difficult for marketers to think before-hand and make strategies to...
Preparing reports manually from big data can be a daunting task, and may include errors that can give an inaccurate representation of historical insights and further cloud your forecast of future events. Well, we all know that data is a big thing when it comes to...
In today’s data-connected world, the variety of available data sources provide organizations and data scientists with an overwhelming amount of data. However, as a data scientist, are you able to extract useful insights from the massive volumes of business data or is...
“Big data” isn’t just a word but a challenge that every data-driven organization is facing in the present time. The variety and volume of data are growing at a tremendous rate, making it difficult for organizations to break the complex data silos and drive insights....
As a data-driven business, you have to manage various forms of data from several source systems to generate better insights into your business. Breaking down the big data silos takes a lot of effort as well as time that somehow restricts you to think out of the box or...
Custom marketing reports can be created, and success in marketing can be measured by implementing the right marketing reporting tools. With a precise understanding of marketing reports, marketers can be more efficient at their jobs and create effective marketing...
Deciphering the term Data aggregation refers to a process in which information is gathered, compiled as required, and expressed together with the purpose of preparing combined datasets for data processing. It is used to statistically analyze the data. Another purpose...