In the fiercely competitive market, success does not come easy, regardless of your business niche. SaaS companies are no exception, but only with a little added pressure to sustain growth and retain customers for a longer time. (That’s even worse, right). There is...
5 Crucial KPIs & Metrics For A Data-driven SaaS Marketer
“A good tool improves the way you work. A great tool improves the way you think” -- Jeff Duntemann Wait, but SaaS sells itself, Why do I need to read this very long blog? The so-called “Self-selling” myth around SaaS products has been proliferated far and long by...
Marketer’s Arsenal: Data-Driven Analytics
“Unlock the true potential of your data for better marketing decisions.” Marketing has evolved over the years, and the methods used earlier are no longer effective. The era of technological advancement has changed the very essence of marketing, and now every marketing...
Remodel Your Marketing to Make Data-Driven Decisions
In today’s day and age of social media rampage, digital marketing campaigns and creatively designed copies, it’s important to stand out of the crowd. More than the importance of recognition, it’s imperative that your marketing meets your organization’s sales’ goals. ...
The Best Way to Use Smart Data to Deliver a Higher Marketing ROI
“Unleash the power of data-driven marketing with DataChannel” Smart data can take marketers a long way when it comes to delivering a higher marketing ROI. Gone are the days when marketing decisions were backed by assumptions or a hunch. In today’s time, marketers...
Machine Learning Automation for Healthcare
The world population is growing at a rapid pace that increased the dependence of humankind on the healthcare sector. The increased dependence has given rise to large volumes of data that demands the application of Artificial Intelligence (AI) and Machine Learning...
Is AutoML the Answer to the Data Science Skills Shortage?
In the data-driven business world, the demand for skilled data scientists has surpassed their availability. Skill shortages are restricting many organizations to make optimum utilization of the available business data and create models that can boost the pace and...
What is Automated Machine Learning?
The increasing rate of data inflow always leaves the analytics field around the world with a need to have a solution that can boost the efficiency of data science workflow. Every organization, regardless of its niche and size, wants to automate the repetitive work of...