Leaders let “DATA” decide, Laggards let intuition! What color the new product packaging should be, or what age-group should be targeted in the next Facebook Ad campaign, more and more decisions are becoming data-dependent. Businesses are spending millions of dollars...
The world as we knew, is not there anymore. Also, the ways and means we used to navigate life and businesses are not the same as well. To keep pace, businesses have turned towards technology-driven solutions. As more and more businesses associate themselves with the...
The modern business marketplace is data-driven. The word “Data” has gained more significance with time as it empowers businesses to make decisions based on facts and stats instead of hunches. But the turbulent data generated daily is restricting an organization’s...
“72% percent of the firms find managing multiple CRM systems across geographies or technology silos moderately to extremely challenging” - Report by Forrester ---------------- Amid market evolution, technological advancement and rising customer aspirations, the only...
Data empowers businesses to make effective decisions based on facts instead of guesswork. With the right data in hand, you can shift through the noise and get the right information to make decisions that can fuel your business growth and success. That’s the power of...
Data warehousing is no longer a new concept in the business world, where every crucial business decision is based on data. However, the application of data warehousing is constantly upgrading, and more innovative ways are being developed to make the best out of it....
If you have ever worked or are working in a data-driven organization, you must have come across the fact that large volumes of data are generated on a day-by-day basis. This data needs to be integrated and stored in a shared platform, from where different departments...
According to a survey published on Forbes Insights paper, as many as 92% of companies using Big Data - for more than half of their marketing campaigns - exceeded their marketing goals. The report also states that companies using Big Data analytics have recorded an...