Data Integration Tools – An Essential For Businesses In Post-COVID Era

by | Dec 8, 2020 | Data Aggregation | 0 comments

“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic” – Peter Drucker

The world economy took a massive hit in 2020 as the novel coronavirus continued to spread its reach across the globe, and businesses across sectors, scales and geographies are today finding it hard to cope with this new and abrupt reality. Not only their balance sheets were significantly altered this year, but also the way they have been running and managing their operations till now. Leaders around the world are frantically reevaluating their vision and strategies  in face of the unknown, and the one asset which makes more sense than others today is technology. 

Digital products and services culminate in and from data insights which in turn have a great value. As technology continues to seep into every crevice and corner of the decision making processes around the globe, so will ‘DATA’. Therefore, going forward, the way an enterprise collects, integrates and analyses the data resulting from the use of such digital products and services will decide their fate. Hence, it will become increasingly significant for enterprises to be more focussed on the integration and management of this data than ever before, driving greater demand for data integration services.

Data Integration

Based on the current ecosystem, let’s take a closer look at how integrating data is more crucial to businesses than ever before. 

1. Value lies in a cohesive whole, not silos

The Data Economy has received a massive boost this past year, with more number of people being online than ever. This has resulted in a massive influx of data generated and collected within enterprises. The diverse nature of data across sectors, geographies, technology and departments is bound to breed data silos, in absence of a standardised integration plan, yielding such data powerless. Therefore, to get the maximum advantage of this new data-wave, it is of utmost importance that data silos be accessed, streamlined and integrated into a cohesive whole. The need is of one centralized data set, supplemented from various data sources.   

2. Obscuring data domain boundaries

Technology based solutions are being adopted on a scale like never before, with ever newer technologies emerging every day. Past decade witnessed a data-driven yet data-divided world, due to technological inability to handle and integrate multiple source integration (Social Media, CRM, B2B, Cloud, ERP, Sales, Marketing, A2A, email, etc.). As businesses change their strategies towards a more digitised way of doing things, they will face challenges of handling data from diverse range of formats and sources. Not only will they need a single platform to handle structured and unstructured formats of data, but also a technology which automatically handles data from diverse sources. As these data sources continue to increase, the integration of such sources will become increasingly complex and will continually require new skills of integration. DataChannel can serve well in handling automated data integration of this increased complexity. 

3. Focus on Core Domain

The time and money spent by organisations in conceptualising, consulting, standardising and implementing data integration strategies is bound for an upward growth when they aspire to leverage business intelligence and analytics. The essential resources such as time, money and personnel which should be otherwise employed in the core domain, are instead enslaved into mucking data pits for salvaging actionable insights. 

Businesses will need time and effort to recover from the crisis. They should be focussed in working on their core domain. Therefore, the rational choice which saves both time and money would be outsourcing data integration to expert tools in favor of an automated strategy with standardised integrating processes. In essence, stick to your expertise and let DataChannel cater to all the data integration related requirements. 

4. Emergence of disruptive & new technologies 

The increased use of technological solutions will also drive growth in desire to move data and applications from organisation’s on-premises storage servers to the cloud storage, for improved efficiency, security, and scalability. As data flows in from on-premises applications, databases and cloud storage together, the level of integration complexity grows considerably. It needs specialized data integration skills to handle such varied technologies.
DataChannel facilitates data integration from Cloud sources (FacebookAds, GoogleAds etc.) Files (Box, FTP etc.) and Databases (MySQL, PostgreSQL, BigQuery etc.) into a single comprehensive data warehouse.

5. The Big Picture

Once an organisation gains access to a standardised integration approach that yields usable data, it is obvious that they will focus on achieving maximum results from this centralised data with minimum effort. Therefore, most successful data strategies do not only  focus on integrating data efficiently, but also on creating a centralised platform to view this integrated data. DataChannel seamlessly integrates the centralised data repository with a dashboard of your choice, or you can even choose to view your data using the platform’s inbuilt dashboard as well. 

6. Security and Privacy

As Data becomes crucial to success, so will its security. As the value of data and the insights yielded from this data continue to increase, more sophisticated exploits and attacks can be expected in a higher degree as well. Companies, especially the new players, are vulnerable to various security and privacy threats like viruses, malware, ransomware, snooping etc. Compromised data is a cause of concern at every level in the data management process. DataChannel is a complete solution that provides businesses with a comprehensive data integration framework, while complying with the global data security and privacy regulations. 

Conclusion

Leveraging digital technologies for adapting with the unprecedented change has gained traction and businesses across the globe are thrusted into a digital metamorphosis. Industries that actively seek ways to cope up with digital transformation will have data integration tools as a must-have to gain success. Data integration tools relocate data from one system/source to a centralised warehouse, monitor data flow & flow-frequency, enforce security, and enable viewing of the collected data automatically. 

DataChannel was carefully crafted after thousands of hours of conceptualising, consulting, analysing, and brain-storming the best practises in the data integration domain. As businesses strive to increase their market share and streamline revenue channels, DataChannel can help them pay due attention to their data. 

“We think you are bombarded with ridiculously enormous and complex data sets, however if you are guided by the DataChannel, then all will be okay!”

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