For years, brands have been using third-party cookies to track visitors, collect their touchpoint data, and use them to understand a consumer’s interaction with their brand overall. This information helps them enhance the existing user experience (digital and...
"The most important commodity in the market is data" As per a report from Statista, out of the total population, 59.5% are active internet users, clearly making marketing a big game in the virtual landscape. Digitalization has made every business adopt an online...
“Unlock the true potential of your data for better marketing decisions.” Marketing has evolved over the years, and the methods used earlier are no longer effective. The era of technological advancement has changed the very essence of marketing, and now every marketing...
“Data is the powerhouse of every business” Data generated in every business amounts to a wealth of information, and any business that embraces it becomes the one to thrive. Data is one of the most valuable resources an organization can possess to make confident...
Every day, business organizations, both large and small, are burdened with tons of data on consumer choices. This compendium of consumer data does not necessarily translate into better decisions. Knowing how to interpret data by whoever manages the data is where the...
It's a digitized world we are living in today and no organization would want to miss a single opportunity to enhance the online presence of their business. A robust online presence will bring more customers to your doorstep while helping you build a long-term...
Every business, irrespective of its size and domain, is turning digital. Even our retail stores are setting up eCommerce websites to showcase their products online and boost their revenue. But running an eCommerce store is not as simple as running a retail store....
Custom marketing reports can be created, and success in marketing can be measured by implementing the right marketing reporting tools. With a precise understanding of marketing reports, marketers can be more efficient at their jobs and create effective marketing...